This bus wrap was created for American Student Transportation Partners (ASTP) as part of their Heroes Studio initiative. A project designed to highlight and celebrate the everyday stories of school bus drivers. In addition to the vehicle design, I also developed the program’s Heroes Studio logo, which needed to integrate seamlessly with the wrap and reinforce the visual identity of the initiative.

ASTP wanted the bus to feel like a bold, clean “billboard on wheels,” but with added depth and dimension to help elevate it beyond a standard wrap. My goal was to keep the design strong and simple so it reads clearly from a distance, while incorporating subtle elements that nod to the heart of the project, the drivers and the children they support every day. The result is a wrap and logo system that feels confident and modern, yet warm and approachable, aligning with ASTP’s mission to honor these essential community heroes.