The Heroes Mobile Studio logo needed to work seamlessly across a wide range of applications. Web, print, letterhead, and, of course, the bus wrap itself. Just like the vehicle design, the logo had to be bold, clean, simple, and instantly recognizable. I also created a mini style guide to ensure consistent use across all materials.

To communicate the purpose of the Heroes Studio without relying on lengthy explanations, I incorporated a subtle microphone mark in place of the “O” in Heroes. Paired with a straightforward, modern typeface, the logo clearly conveys the storytelling and recording aspect of the initiative while staying approachable and easy to read in any format.