The Vegan Lady Gang logo was designed to establish a bold, recognizable identity for an animal liberation–focused organization rooted in community and activism. The mark combines vintage-inspired typography with a strong, modern attitude, balancing toughness and femininity to challenge traditional expectations within both vegan and streetwear spaces.

A vibrant pink color palette was selected to create high visual impact while reinforcing themes of empowerment, visibility, and unity. Supporting elements such as banners and ornamental details add structure and hierarchy, allowing the logo system to scale across multiple applications, from digital use to apparel and merchandise.

This logo was created as a flexible brand foundation, designed to function as both a standalone mark and a modular system adaptable for future extensions.