This hoodie was developed as a branded apparel piece for Vegan Lady Gang, expanding the organization’s visual identity into a functional, wearable format. The design applies the existing brand assets across the garment with intentional placement: a bold back graphic for visibility and impact, paired with a minimal front pocket mark for balance and everyday wearability.

A black base was selected to provide strong contrast for the vibrant pink typography, ensuring legibility while preserving a clean, versatile aesthetic. Scale, hierarchy, and placement were carefully considered to maintain brand consistency while adapting the logo system for real-world production.

This project demonstrates my approach to translating established brand identities into apparel, with a focus on thoughtful layout, typographic clarity, and cohesive execution across physical products.