For Viewfinder, a documentary following American tourists in Rajasthan, the producers needed cover art for promotional materials such as posters and DVD packaging. They wanted a design that was respectful of the local culture while reflecting the tourists’ perspective.

I approached the design by creating a visual world where the tourists are observing, but through a lens that subtly emphasizes the limits of their understanding. Hinting at the barrier between what they see and the true essence of the people and communities of Rajasthan. The result conveys both the story and the layered perspective at the heart of the film.