Project HOME needed a series of outreach postcards designed to capture attention and help increase donations. To create an immediate emotional connection, I used large, close-cropped portraits of individuals served by the organization. Showing people up close adds intimacy, depth, and a sense of dignity. Inviting the viewer to look directly into someone’s story rather than just glance at a message.

The goal was to spark an emotional response that encourages engagement and, ultimately, inspires more people to support Project HOME’s mission of breaking the cycle of homelessness and poverty.