These oversized mailers were created for Project HOME to stand out within crowded mailboxes and encourage recipients to engage beyond the initial glance. Large, dramatic imagery on the exterior created immediate visual impact and drew viewers into the interior messaging, where the full story and call to action unfolded.

The design balanced bold visual presence with clear structure and readability, guiding recipients naturally from first impression to deeper engagement. Scaled intentionally larger than standard mail formats, the pieces helped differentiate the campaign while maintaining a thoughtful, cohesive look aligned with Project HOME’s mission and voice.