The Culinary Institute of America
Passport Booklets

booklet covers / multi-page booklets

For the Culinary Institute of America, I designed engaging covers and multi-page booklets for diners’ “passports,” which guests carried with them through the evening’s Moveable Feast multi-restaurant experience and collected stamps as mementos from the event. The diners were divided into teams named after herbs, including Parsley, Sage, Rosemary, and Thyme, so each cover needed to feel unique to its team while remaining cohesive as part of the same event.

Using the CIA’s brand palette, I created a fresh, simple, and sophisticated design that complemented the high-end nature of the signature dining experience, making the passports both functional and visually appealing souvenirs for guests.