StraighterLine

multi-page booklet b2b

Designed for StraighterLine, this multi-page advisor guide tackles the challenge of presenting dense, research-heavy educational content in a way that feels clear, engaging, and highly navigable. The design centers on building a flexible editorial system capable of handling large volumes of information, from data-driven insights to structured guidance, without overwhelming the reader.

A strong typographic framework, intentional scale shifts, and carefully paced layouts create moments of emphasis while maintaining visual consistency across the publication. Clean composition and strategic use of space allow complex material to breathe while guiding readers through layered content with clarity and momentum.

The project reflects a design approach rooted in structure, hierarchy, and visual storytelling, transforming information-heavy content into a cohesive publication that feels both purposeful and impactful.

view the full booklet as a pdf here