For the FOX 29 Storm Tracker Weather Truck, I created a full vehicle wrap designed to feel bold, trustworthy, and unmistakably prepared for whatever the forecast brings. The goal was to break away from the typical news truck look and create something instantly recognizable out in the field.

I handled the entire process, from initial concept and design through coordinating with the print vendor to ensure everything was produced accurately and installed correctly. I leaned into strong, confident typography and dramatic-but-familiar local imagery to give the truck real presence. Something viewers and Philadelphia residents would notice immediately and associate with reliability and authority in weather coverage.