This logo for Veganlicious, a small business specializing in comforting, plant-based dishes, was designed to capture the warmth, familiarity, and playfulness of the brand’s “like mom’s but better” ethos. The logo features a top-down photograph of a bowl of mac and cheese, paired with stylized, diagonal typography that creates movement and energy. The composition balances approachability with visual impact, giving the small business a distinctive, recognizable identity. Color, composition, and typographic choices were carefully considered to convey both deliciousness and personality while maintaining clarity across applications.

The design demonstrates how photography, layout, and type can work together to communicate brand character and create a memorable, client-aligned identity.