That Gym Girl required a comprehensive brand identity designed to establish a strong and recognizable presence in a competitive personal training market. The objective was to create a cohesive visual system that communicates toughness and grit while remaining approachable, professional, and credible.

The branding package included logo development, website design, business cards, and supporting marketing collateral. A bold typographic foundation and confident visual language convey strength and discipline, while balanced composition and refined details maintain accessibility and trust. Each touchpoint was developed to function cohesively across digital and print applications, ensuring consistency in tone and presentation.

The resulting identity positions the brand as knowledgeable and results-driven, while reinforcing an inviting and supportive environment for clients seeking personal training services.