The Pursuit is a documentary that required a logo and supporting design and motion elements throughout the film. The story explores 50 years of the fight for LGBTQ+ rights, so the visual identity needed to reflect both gravity and progress. My goal was to keep the design sophisticated, modern, and fresh, with a subtle nod to LGBTQ+ representation rather than an overt or loud approach. This allowed the visuals to support the narrative respectfully while still conveying its significance.