The Pursuit is a documentary that tells the story of 50 years of the fight for LGBTQ+ rights, and the visual identity was created to support that narrative with sophistication and nuance. The logo features enlarged T’s at the beginning and end of the title, connected by a subtle rainbow line that runs across both letters and the full wordmark. This detail conveys forward momentum, continuity, and a quiet celebration of LGBTQ+ representation, integrating meaning directly into the form.

Beyond the logo, all motion design for the documentary and supporting collateral was developed to extend the identity across the film and related materials. Shapes, spacing, typography, and motion elements were carefully considered to balance modernity, clarity, and respect for the subject matter. The curated color palette and type choices reinforce these decisions, providing cohesion and flexibility across static and animated applications. The resulting identity is versatile and thoughtful, amplifying the narrative with a visual voice that is sophisticated, deliberate, and impactful.