Cosby Unraveled explores the legal history surrounding Bill Cosby, requiring a visual identity that felt serious, restrained, and unmistakably clear. The logo and podcast artwork rely on a grayscale palette to establish an appropriate tone, allowing the subject matter to take visual precedence without distraction.

The iconic sweater pattern long associated with Cosby appears only within the title typography, functioning as a contained but powerful accent. By isolating the pattern inside the letterforms, the design references a culturally recognizable symbol while reframing it within a more critical context. The contrast between the subdued palette and the graphic pattern creates visual tension, reinforcing the idea of something familiar being reexamined.

The composition remains clean and controlled, giving the artwork a strong visual anchor while maintaining clarity across podcast platforms and promotional materials. The result is a distinctive identity that balances recognition with restraint, supporting the podcast’s investigative tone without sensationalizing it.