WHYY commissioned a brand identity for Commonspace, a new radio program created in partnership with First Person Arts, blending journalism, artistic storytelling, and community perspectives to explore the world around us.

The identity was designed to feel intelligent, contemporary, and approachable, balancing credibility with warmth for a wide listening audience. The logo’s wordmark subtly highlights “space” in WHYY blue, establishing a visual rhythm that informs typography, color, and hierarchy across the system. A minimal, sketch-style microphone resting atop the wordmark introduces a hint of personality and narrative context, referencing the illustrative style of First Person Arts’ artwork, reinforcing the partnership between the two organizations, and underscoring the show’s focus on dialogue and storytelling in a subtle, understated way.

The broader design system extends to front-end website design, marketing collateral, and a full series of imagery artwork for Apple Podcasts, providing a flexible, cohesive visual language across digital, broadcast, and promotional applications. Every element was guided by clarity, adaptability, and conceptual cohesion, ensuring the brand communicates the show’s mission and resonates with diverse audiences at every touchpoint.