This logo was designed to clarify the relationship between WHYY’s master brand and NewsWorks, its news-focused sub-brand. The challenge was to create a co-branded mark that clearly communicated this structure while remaining simple enough to function as a broadcast and digital bug.

The speech bubble serves as the primary visual identifier for NewsWorks, reinforcing its role as the reporting and conversational voice within the WHYY organization. WHYY’s iconic “Y” is integrated within a restrained circular form, allowing the master brand to anchor the mark while remaining visually connected to the NewsWorks iconography.

The overlap between the two forms establishes a direct relationship between parent and sub-brand, suggesting collaboration and shared purpose rather than separation. This compositional hierarchy helps audiences intuitively understand how the brands relate, even at a glance.

Designed with scalability and legibility in mind, the logo maintains clarity across television, digital, and social platforms. Its simplified geometry and strong silhouette ensure consistent performance in motion, at small sizes, and across varying backgrounds, resulting in a co-branded mark that feels integrated, clear, and editorially focused.