This business identity system was developed to support FOX 29 Philadelphia’s updated logo and visual direction, translating the new on-air brand into cohesive, everyday communications. The suite included letterhead, envelopes, business cards, and internal stationery designed for consistency, clarity, and practical use across departments.

The layouts focused on strong hierarchy, clean structure, and subtle brand elements that reinforced recognition without overwhelming the content. Built for real-world application, the system balanced a polished broadcast presence with functional, easy-to-use templates that maintained brand integrity across both print production and daily office use.