These social graphics for Woodstock Farm Sanctuary’s June Jamboree were designed to convey a fun, approachable tone that reflected the spirit of the event. Central to the designs was a playful illustrated cow wearing sunglasses, paired with earthy, muted colors and a subtle vintage-retro aesthetic that gave the graphics personality and warmth. Layouts and typography were thoughtfully chosen to maintain clarity and readability across social platforms, while visual elements were carefully balanced to guide the viewer’s eye and highlight key event details.

The project combined lighthearted illustration with purposeful design strategy, creating a cohesive, engaging visual identity for the campaign that resonated with audiences and reflected the sanctuary’s approachable, community-focused brand. The work demonstrates a thoughtful approach to social media design, where creativity, storytelling, and functional communication intersect.