An animated social and web asset was created for International Schools Services to promote a professional course on report card commenting. The challenge was making a procedural, text-heavy topic feel approachable, engaging, and visually distinct.

The animation centered on a single illustrative moment: an apple falling from above as a pencil writes across the word “comments.” This simple yet playful visual brought the act of commenting to life, using motion and illustration to communicate purpose and focus while maintaining a professional tone.

Designed for both social and web platforms, the asset balanced clarity with visual interest, creating a memorable and cohesive piece that elevated the course content and drew attention across digital touchpoints.